WIK Study on Competition in the Platform Economy published Digital and data-driven business models and their orchestration in platforms and ecosystems have led to the emergence of a new generation of global market leaders. New opportunities of value creation for users have also led to new competition and societal concerns.
In this study, these issues are systematically analyzed and summarized based on a structured literature review. Digital platforms in particular, often based on complex algorithms and data usage, may exhibit new types of economies of scale and scope and may entrench concentration tendencies.
In addition to current approaches to market and dominance definition, a number of potentially anti-competitive practices and constellations are analyzed, such as self-preferencing, horizontal and vertical dual roles, or data-driven acquistion strategies. Also, possible remedies are critically discussed. More |