Science meets Consulting... .. is our key mission, shaping our work: For more than 40 years WIK stands for independent research and consulting in the fields of telecommunications, digitisation, internet and data economy, smart energy, postal services and logistics. Thanks to our research program funded by grants we are able to carry out scientific projects using state of the art methods and investigate current problems in depth. The results are published in different formats such as discussion papers, research briefs or WIK working papers. In addition, through our subsidiary WIK-Consult GmbH, we have

Online Advertising Advertising-financed business models & competition for user attention are ubiquitous these days. Whether it's online shopping, social media or sponsored search results, the internet offers a multitude of novel advertising spaces and opportunities to serve targeted ads to specific customers. While the use of behavioural and personal data enables more tailored ads, it also raises questions about consumer data protection and privacy. We have conducted a variety of research and projects in this area, drawing out findings using a range of methods including empirical surveys,

Universal service Until the 1990s, nationwide postal services in most countries were provided by state administrations and state-owned enterprises. With the establishment of independent, partially privatised postal companies, legal regulations were needed to ensure nationwide access to necessary postal services of good quality and at affordable prices for all citizens. To this end, the state sets the minimum conditions for postal services and the associated price and quality parameters, the universal postal service. Declining letter volumes as a result of digitalisation and increasing parcel

Smart Grids and smart metering The energy transition is a process of transformation in which digitalisation will play an essential role in supporting secure, economic and environmentally sustainable energy supply. How do climate protection, energy efficiency, security of supply, transparency and cost savings go together? An essential building block for the fulfilment of these goals is the development of smart electricity and gas grids and the roll-out of smart metering systems. Buzzwords like prosumer, smart meter gateway or 450 MHz are not foreign words to us, but part of our daily work. As energy

Contact How to find us: By car Coming from the north : A3 direction Frankfurt – AS 28 Dreieck Heumar exit – A59 (airport freeway) continued as B42 – exit Königswinter/Autofähre/Rhöndorf – turn left direction Rhöndorf - follow Rhöndorfer Straße about 2 km – you will find WIK on the right side. Parking in front of the building or on the parking area of the Honnefer Business Park (after the entrance "Rhöndorfer Straße 80" on the right). Coming from the south: A3 direction Cologne – exit AS 34 Bad Honnef-Linz – direction Bad Honnef – in Bad Honnef follow Hauptstraße – after the left turn turn right