The results of this study show that a large number of characteristics is required for developing target-group related information and communication measures which are shaped to the individual needs of mobile phone users. The types defined for economic market research projects cover only partly the segments identified in this context. This survey especially devised for the subject "mobile telecommunications and health" has delivered further important mobile communication-specific aspects and permitted to define appropriate types of users receiving information. The research results therefore help to improve information of the public in the field of mobile communication.
Study is available for download (in German language)