WIK has been collecting data on the tariff portfolios of numerous mobile phone providers and brands in Germany on a monthly basis since 2017. This data was analysed as part of this study from the WIK Research Programme 2024 in the form of a descriptive analysis.
Across all providers and provider groups, it can be observed that included data volumes have grown significantly over time.
We observe a low level of direct competition between the premium brands of MNOs and other market participants (i.e. branded resellers, MVNOs and secondary brands), as their offerings serve different customer segments with a different willingness to pay.
Within the provider group of MNO premium brands, we observe different positionings, too. In contrast, there is intense competition between the various non-MNOs. With 1&1 and freenet (formerly Mobilcom-Debitel), there is an attempt to establish premium MVNO brands that also operate in a higher-priced segment.
