Digital (Voice) Assistants © Photo Credit: lassedesignen -

Digital (Voice) Assistants

Based on a sample of 3,254 consumers, thie study examines the use of voice assistants and consumer IoT, as well as consumers' reliance on providers such as Google, Amazon and Apple.

The study focuses on general-purpose voice assistants such as Apple's Siri or Amazon's Alexa. These are typically preinstalled on many modern devices such as smartphones, tablets and smart speakers. Meanwhile, they are also a central component of smart home systems and other consumer IoT devices and services.

In this context, this study aims to examine the positioning of the various voice assistants in competition with each other and their influence on the IoT market for end users. In doing so, the study ties in with the European Commission's sector inquiry into consumer IoT and considers the problem areas identified in the light of the Digital Markets Act.