Potentials, Challenges and Approaches to Increase the Acceptance to AR and VR Solutions © Photo Credit: lassedesignen - stock.adobe.com

Potentials, Challenges and Approaches to Increase the Acceptance to AR and VR Solutions

Starting from specific use cases, this Research Brief at hand is intended to provide an overview of the areas of application and potentials of AR- and VR- solutions. Moreover, we discuss existing challenges and possible solutions based on the results of a WIK workshop held in in May 2022.

Virtual reality (VR) and augmented reality (AR) are key digital technologies and open up a wide range of applications. Multiple solutions are already in place in Germany. In addition to international players, German start-ups have also positioned themselves as providers of AR and VR solutions with a focus on different markets and market segments. Despite a strong growth dynamic, the potential of AR and VR solutions in Germany has not yet been sufficiently exploited compared to the pioneering countries.

The aim of this Research Brief is to present concrete use cases which address the potentials of VR- and AR-applications and to discuss possible solutions for the challenges and obstacles identified in the WIK workshop.